Archive for April, 2008

A Clever Internet Marketer Is Trying to Trademark “SEO”

April 9, 2008

As you might know SEO is an acronym for Search Engine Optimization, and had been used for ages to describe whatever it is SEO experts do. The acronym is comparable to the acronym CMS for the content management industry.

No, figure: Some guy has applied to get SEO registered as a trademark, and has gotten so close that it is scary. You can read fthe full story by Sarah Bird here:

It is scary but intereseting reading on some of the absuridities in our high tech world…



Google App Engine

April 8, 2008

Having spent time with extremely high trafficed sites on the Sitecore CMS platform, I have always been intriqued by the challenges of sites that experience high traffic during short periods of the yeat. Think: Official World Cup homepage etc.

How many servers do you need running idle 51 weeks a year in order to handle the load 1 week a year? Woudl it somehow be possible to rent server resources when you expect traffic peaks? This morning came a post from Matt Cutts blog about a new Google initiative called Google App Engine.

Quote: At tonight’s Campfire One we launched a preview release of Google App Engine — a developer tool that enables you to run your web applications on Google’s infrastructure. The goal is to make it easy to get started with a new web app, and then make it easy to scale when that app reaches the point where it’s receiving significant traffic and has millions of users.

Google App Engine gives you access to the same building blocks that Google uses for its own applications, making it easier to build an application that runs reliably, even under heavy load and with large amounts of data. The development environment includes the following features:

And continuing:

During this preview period, applications are limited to 500MB of storage, 200M megacycles of CPU per day, and 10GB bandwidth per day. We expect most applications will be able to serve around 5 million pageviews per month. In the future, these limited quotas will remain free, and developers will be able to purchase additional resources as needed.

So you get something like 5 million pageviews per month for free. That is a whole lot. On average close to 2 pageviews per second. Imagine the possibilities if your CMS can outsource html reendering to a service like this during peak hours. It is of course not limited to CMS related tasks, but can be used for anything you can make fit into the framework.

Exciting initiative.