As you might know SEO is an acronym for Search Engine Optimization, and had been used for ages to describe whatever it is SEO experts do. The acronym is comparable to the acronym CMS for the content management industry.
No, figure: Some guy has applied to get SEO registered as a trademark, and has gotten so close that it is scary. You can read fthe full story by Sarah Bird here: http://www.seomoz.org/blog/pulling-a-fast-one-a-clever-internet-marketer-is-trying-to-trademark-seo
It is scary but intereseting reading on some of the absuridities in our high tech world…
/Jesper
